An in-house spec ad — a cycling piece shot on open South Carolina back roads with our own kit. Captured on RED V-Raptor with Atlas Mercury anamorphic glass; rolling shots tracked from a golf cart. Driven by director's-treatment instinct rather than a brief.
Spec work is part of our practice for two reasons. One: it gives the team room to try gear and ideas without a client schedule. Two: it produces references for future briefs faster than waiting for the right brief to come in. About 30% of our brand-side conversations start with a spec piece.
Direction
- Director Adam Wagner
Production
- Producer Adam Wagner
- Producer Maxwell Ridgeway
Camera
Cast
- Talent Jasmin Elaine
Post
- Editor Adam Wagner