// 12 questions

Frequently asked.

The questions that come up before the first call. Discipline-specific answers live on the Brand Films, Documentary, Commercials, and Industrial pages — this is everything else.

  • It depends on the brief, and we're transparent about tiers on the first call. Small single-location brand films start around $10–15k. Hospitality and multi-location brand work runs $15–50k. Commercial campaigns and enterprise work run $75–250k+. Spec and pro bono work is part of our practice too — some of our best films had zero budget. Send the brief and we'll come back within 24 hours with a realistic range.

  • Within 24 hours, with a creative read, a budget range, and an honest yes/no on whether we're the right shop. No discovery-call loop. If we're not the right fit, we'll say so and refer you somewhere better-suited when we can.

  • A brand film or commercial typically runs 4–6 weeks from brief to final cut: about a week of pre-production, 1–3 shoot days, and 3–4 weeks of post. We've delivered in 10 days when a launch demanded it. Documentaries and narrative work run longer — months, not weeks — because the story sets the schedule.

  • Two coasts: New York City and Greenville, South Carolina. We've shot from Boston to Charleston, Brooklyn to the Blue Ridge. We travel for the right project — travel costs are scoped transparently in the proposal.

  • RED V-Raptor and ARRI Alexa 35 as A-cameras, Atlas Orion and Mercury anamorphic glass, Freefly Ember S5K for 1000fps slow motion, DJI Inspire 3 for aerial (FAA Part 107 licensed), and a full lighting package spanning LED and tungsten. Cinema-grade is the default, not an upcharge.

  • You do. Every delivery includes the hero cut, cutdowns, social reformats, and full-resolution archival masters. We keep a copy for our archive and portfolio use, but the work is yours.

  • Standard package: hero cut, 30-second and 15-second cutdowns, vertical (9:16) and square (1:1) reformats for paid social, plus ProRes and H.264 masters to any spec — broadcast, OTT, web. Subtitles and transcripts included on interview-led work.

  • Both. We run an in-house animation team that has delivered brand animations for IBM, Attune, Luna, and Symmatrics, plus motion graphics inside live-action films. Fully animated, fully live-action, or hybrid — same team directs all three.

  • Yes — as cinema, not run-and-gun coverage. 8K anamorphic wedding films on the same gear and with the same crew as our commercial work. See filmit.xyz/weddings for the dedicated process and portfolio.

  • Yes. We work direct-to-brand and as the production arm behind agencies — we've produced alongside Circulatory Cinema, HYDP, and in-house brand teams. We don't pitch against an agency that owns the creative; we come in as the crew that executes it well.

  • Apply at filmit.xyz/crew/apply — department, role, reel, Instagram. We hire across New York and the Carolinas: directors, DPs, ACs, gaffers, grips, art department, costume, HMUA, sound, locations, and on-camera talent. We read every application.

  • Because it works. Spec pieces let the team try gear and ideas without a client schedule, and they produce reference films faster than waiting for the right brief. About 30% of our brand-side conversations start with a spec piece — Carmella's and Cycling both began that way.

// Still curious

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