An animated team promo for IBM, designed to live as both internal communication and external recruitment asset. Motion graphics, custom illustration, and a bespoke score — color-graded to match IBM's brand palette without going flat.
Animated pieces can do something live action can't: tell a team-building story without putting any specific team member's face on screen. That makes the film evergreen, scalable, and useful across IBM's entire org chart.
Direction
- Director Maxwell Ridgeway
Animation
- Animation Filmit.xyz Animation Team