A brand animation for Attune — a fully-animated commercial spot directed by Maxwell Ridgeway and animated by the in-house Filmit.xyz animation team. Designed to land at theatrical scale on a desktop hero and translate cleanly into vertical and square cutdowns for paid social.
Attune's brand language asks for restraint: less product, more atmosphere; less feature, more feeling. The animation leans into that — color in the warm range, deliberate pacing, very little voice. Animation is its own discipline; we treat it that way.
Direction
- Director Maxwell Ridgeway
Animation
- Animation Filmit.xyz Animation Team